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CFO Survey 2017

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CFO Survey 2017

Deloitte India CFO Survey 2017: CFO Signals

  • 69% CFOs feels that compliance to the changing regulatory environment is a near-term priority.

  • 56% of the CFOs seem to be ‘very optimistic’ about economic prospects over the next 4-5 years.

  • 44% CFOs expressed their interest in concentrating more on current geographies versus entering new markets.

Key takeaways:

  • Optimism with respect to India’s medium to long term economic outlook has improved significantly among business leaders relative to last year’s survey. 30% and 56% of CFO’s are now ‘very optimistic’ about economic prospects over the next 2-3 years and 4-5 years, respectively. An increase from 22% and 47% in 2016.

  • Over a half of the CFOs (54%) reported no significant impact of demonetization to their industry, while 15% of them stated a positive impact. Less than one third of the CFOs reported a negative impact of demonetization on their industry.

  • From an enterprise perspective, technology integration/ upgradation (23%) and analytics solutions (17%) continue to dominate CFOs key focus areas. This is due to the increasing importance of technology and analytics for decision making and strategy of the organization.

  • Among key regulatory changes, GST implementation seems to be the biggest concern for 31% of CFOs; which mainly comprises CFOs from Manufacturing (29%) and Technology, Media and Telecommunication (21%) sectors, as evident in the survey.

  • 44% CFOs believe in concentrating more on current geographies vs entering new markets (of this, over 50% CFOs are from Energy, Manufacturing and Technology, Media and Telecommunication sectors).

  • External risks – with constant changes in regulations and policies, efforts required for the adoption and implementation is huge and 33% respondents believe regulatory impediments and uncertainty in tax environment are the two major risks companies are facing currently.

  • The survey reveals that business activities are largely centralized. The top most centralized in-house business activities are long-term financing (73%), working capital (72%), M&A deals (64%) and business planning & strategy (62%).

  • The top-most priority for CFOs is compliance to the changing regulatory environment, with 69% CFOs responding that it is a near-term priority. It is followed by 61% CFOs stating that internal control and streamlining is their near-term priority.

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July 18, 2017